Rusta has chosen to install Retail Store’s footfall counter, RS Count, in all their Swedish stores.
Rusta’s first department store was opened in 1986 by the entrepreneur Anders Forsgren and Bengt-Olov Forssell, who are still the company’s main owners. Rusta currently has 90 department stores in Sweden, 22 in Norway and 2 in Germany. Our business model is based on simplicity in operations, central purchasing without intermediaries and efficient distribution. This in combination with our volume-based range and a clear customer offering enables us to keep prices down – something that has been our driving force ever since the start in 1986.